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Selasa, 05 Agustus 2008

Tips to Build a Great Website

CARA SUKSES MEMBANGUN BISNIS DARI NOL (TERMASUK BISNIS ONLINE), Mulai dari yang kecil, Sabar & Ulet, Berinovasi, dan Terus Belajar. BERIKUT TOPIK BISNIS YANG DAPAT ANDA PELAJARI UNTUK Reach Your Success on Your Business....

Tips to Build a Great Website

1. Get YOUR domain name

The internet could be compared to a enormous city filled with businesses of all kind trying to overtake on each other. Almost like a giant battlefield... If you get the vision right, then you'll understand my point very easily.

Imagine you are selling apples. Every morning, you take your little wood box filled with delicious red apples and you find a spot where you will sit all day long hoping to sell everything. On the corner of the street, a new, specialized and appealing apple store has just opened. It is the first of its kind and they are offering every apple products you could possibly imagine at a price that is ridiculously cheap. "I'm still cheaper anyway..." you think. In fact, you are. Twenty minutes later, you walk back home with your little wood box still filled with all your delicious red apples. You decide to stop by that nice store that has "stealed" all your customers of the day. You find yourself astonished... Dozens and dozens of people are walking around and everyone of them seem to buy apple products like if they were pieces of paradise.

What happened ?

Visibility, credibility... They had it, you didn't. On the internet, having your own domain name is exactly like opening your little "apple store" just around the corner of street. Virtual domains, which can seem like a great deal, aren't. They considerably reduce your visibility and credibility, two incredibly important facts to succeed on the internet.

2. Choose your apple store emplacement

You won't sell apple in a humid basement... You need to find the perfect spot to establish your business. Online, those who can provide you a profitable space to build your commerce are called web hosters. These web hosting companies will store your website on their servers and will "host" your domain. Fees vary widely but you should be able to get your site hosted for 9.99 - 29.99 per month. Prices are related to the kind of services you need for your business. Some offer more hard drive space, higher speed or very specific features for different needs. In order to find the best web hosting company for your online store, you should evaluate what you will need to satisfy your customers.

Actually, the most important thing is to obtain a secured connection for your online orders. 95% of your visitors won't buy your products if you are not able to guarantee them that the transaction they are about to complete is perfectly safe. This is an online business basis. Most of the web hosting companies should offer you this feature.

3. Even with the best store, you need apples !

The very first thing that will get potential customers to your website is content. You must offer something that will catch their interest so they will want to remain on your site and browse it some more and eventually come back a few days or weeks later.

Let's take for example Altavista (tm) [http://www.altavista.com]. These guys are getting millions and millions of hits and it never ever stops !

Why ?

They have content. Their website is quite interesting. It is one of the most popular search engine in the whole world. But it is much more than that...

> You are selling apples. The only things you have to offer to your customers are apples.

> They are selling apples. They are also selling about fifty other apple products. They have employees helping the customers to choose products that would fit best with different meals. They offer free degustations and courses in store on how to grow an apple tree and they also give every visitors free recipes to try with their apple products. Etc...

They are making all the money.
You're not earning a penny.

Content. That's what a great website is all about. Be innovative, be different, be original, be interesting. Add a personal touch that will make your business unique.

Author: Raph Paquet, http://www.marketingtips.com/t.cgi/28452, How to Start and Promote a Business on the Internet

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Kill The Counter and Start Tracking!

Kill The Counter and Start Tracking!

You can invest huge amounts of money and time in promoting your web site, but you need to know where your traffic and sales are coming from to make it effective. Many webmasters just place a counter onto their web site. All this does is tell you how many people have seen your site. It doesn't tell you where they came from, what browsers they were using, what keywords they searched for at a search engine, etc. To be able to effectively market your web site and to receive the greatest amount of results, you must track your visitors.

There are many ways this can be done. There are programs available like WebTrends, Web Site Reporter, etc. Many hosting providers have a program like this or something similar, but you are probable going to have to buy their higher service plans to receive it. If your hosting provider doesn't offer a statistics program that you like, or you just want to use something else, then there are many other ways to track your web site.

There are many free services available online that will tell you a great detail of information. The catch is you have to place their banner on your web site so their software is able to track your visitors. This is one reason why I do not suggest this way of tracking your web site. It not only looks unprofessional, it also gives your visitors another chance to leave your web site. Why give someone else your business? If you would rather use an online service, then the one I suggest is: http://www.extreme-dm.com/tracking/ That one is probable the best one available and you only have to put a small button on your web site.

The best and most cost effective way to track your web site is you can install a CGI script onto your web site's server. This is how I track my web site and the only way I recommend doing. You will need to have a CGI-BIN and to be able to add scripts to it. If you are not sure if you have full access to your CGI-BIN, then you need to ask your web hosting provider. There are many free CGI scripts available online that can do as many features as the top software programs that sell for 600 dollars. You can get access to over 50 CGI scripts here:
http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Logging_Accesses_and_Stat\
istics/
The best script I have seen is the AXS. It is the very first script at the above web site. It will probable take you about 30 minutes to read all the information and to install the script, but it is well worth the time. Here are some of the features that this script tells you:

- Abbreviated Browser (Netscape 3.X)
- Operating System (Windows95)
- First Level Domains (imsnewsletter.com)
- Hits from Other Sites (Full URL)
- Hyperlinks Followed From Your Site
- Hits to Your Web Pages
- Average Number of Hits Per Visitor
- Hits By Day of Year
- Hits By Day of the Week
- Much Much More!

Now you can start tracking your web site and found out where your visitors are coming from and what is most effective.

One thing you might want to do is ask your customers a few questions when they place an order. For example, you can ask them how they found your web site and what was their main decision for choosing you. This will also help you know what is most effective for your business and what exactly your customers want and expect.

Author: Curtis Stevens is the owner of the Internet Marketing Success

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FIVE WAYS TO NOT GET PROMOTED

FIVE WAYS TO NOT GET PROMOTED
By: Dr. Donald E. Wetmore

Time Management has a lot more to do with “investing” our time wisely rather than just “spending it”. A lot of people are not getting the returns from their time that they desire because they are not investing their time effectively, keeping them from getting promoted and advancing beyond where they are, more rapidly. They view their job as just that, a “job”, where they exchange their time for money rather than viewing it as a “position”, a platform and a springboard to even greater success.

In my twenty years as a professional speaker, I have met many who lament that they are stuck where they are at and are not getting the advancement they desire thinking that external forces are keeping them from moving up the ladder. In some cases, this is true. In most cases, it is not. A lot of why we do not get what we want in life is because of what we are and are not doing. Time Management, you see, is not doing the “wrong” things quicker. That just gets us nowhere faster. Time Management is really about doing the “right” things.

And so, here are the five surefire ways to “not” get promoted.

1. Don’t plan your day. Go to work each day without a plan in mind. “People don’t plan to fail but many fail to plan”. Respond to whatever comes at you, the loudest voice demanding your attention. You will work “hard” but maybe not “smart”.

2. Do the minimum. Many have the attitude “they don’t pay me for that”. They do what is required of them to cover themselves and fail to recognize that in order to qualify for a raise, we have do more now than what we are already being paid to do. Like a wood burning stove, many stand at the cold stove and demand its heat without recognizing that you have to put the wood in first, start the flame, and wait a while for heat to radiate.

3. Rely on your current base of knowledge. Half of what we know today, we did not know fifteen years ago. The amount of information has doubled in the last fifteen years and it is said to be doubling every eighteen months hereafter. The world, our companies, and our jobs are changing whether we are along for the ride or not. It has been reported that within five years, 60% of us will be doing jobs that are not even in existence today. Statistically, if we continue to do what we do, the same way, within five years, most of us will be obsolete, the world will pass us by.

4. Voice your complaints. Every job has something to complain about. The pay, the hours, the location, the facility, your boss, your co-workers, the customers, etc. Since we can never be sure whether those around us are aware of our particular discontent, be vocal about what you don’t like. It will keep you and them from doing what really needs to be done and it will send out a message to the “powers that be” that maybe, just maybe, you won’t be here in a few months, so why should they give you any more money or any more responsibility? And you may not mean anything by the complaining but it does have a tendency to send out a negative message about your commitment to the organization and call into question whether or not you will be here in a few months.

5. Don’t share the credit. When something goes right, put your name on the top of the list of those who made it happen. Don’t acknowledge others’ contributions. If something doesn’t work out well, point the finger to someone else. “Victory has a thousand fathers. Failure is an orphan”.

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TIME MANAGEMENT HORSE SENSE

TIME MANAGEMENT HORSE SENSE
By: Dr. Donald E. Wetmore

Every horse race has a first place winner and a runner-up, second place contender. It is not uncommon for the first place horse to earn twice the prize as the second place finisher. Curiously, the number one horse did not have to run twice as fast or go twice as far as the competition to get twice the money. It only had to be a nose ahead of the competition to reap twice the rewards.

Time management, personal productivity, and success in life are a lot like the horse race metaphor. To get twice as much in life, in any of our 7 Vital Areas of Life, health, family, financial, intellectual, professional, social, and spiritual, we do not have to double our effort and input. We only need to get a nose ahead of where we are now to realize significant increases in our results.

Five suggestions, when applied, can help us to get a “nose ahead.”

First, plan your day, every day, preferably, the night before. Then, when arriving at work, there is a plan of action to direct us forward. Without a plan, temptations may draw us into unproductive avenues where we may serve the loudest voice that demands our time rather than dealing with the most productive opportunity.

A simple plan consists of a list of all the items we ideally might want to accomplish during the next day. Prioritize those items in order of their importance. (#1 for most important, #2 for next most important, etc.) Begin the most important item first, then go to the next most important item, etc. Typically, it is unlikely that all items on the list will be completed, but that is fine. Success has little to do with how much was left undone at the end of the day but, rather, what was actually accomplished. We will always leave undone more than we do get done simply because we all have more to do than time permits which says a lot of good things about how good we really are, to have so much entrusted to us by so many!

Second, overplan your day to take advantage of “Parkinson’s Law” which teaches that, “a project tends to expand with the time allocated for it.” If you give yourself one thing to do during the day, it will likely take all day to complete it. If you give yourself two things to do during the day, you will likely accomplish both. If you give yourself twelve things to do during the day, you may not get all twelve done, but you may complete seven or eight items. Having a lot to do creates a healthy sense of pressure on us to naturally become better time managers. With a lot on our plate, we tend to be more focused, we tend to suffer interruptions less, and we delegate better.

Third, work with a clean desk and work environment. There is truth in the saying, “Out of sight; out of mind.” Equally true is the reverse, “In sight; in mind.” When items are in our field of vision, we cannot help but be distracted and pulled in the wrong direction where we may “major in the minors”, busy all day long, but accomplishing little of significance.

Fourth, restrict meetings. During any typical business day, there are reportedly 17 million meetings being conducted in the United States. A meeting is two or more people getting together to exchange common information. Simple enough, but it is probably one of the top institutional time wasters. Always ask, “Is this meeting necessary?” “Do I contribute anything to this meeting?” “Do I get anything of value from this meeting?” If the answer to these questions is “no,” try to find a way out of attending the meeting.

Finally, handle paper just once. Get out of the “shuffling blues” when paper is looked at and relooked at again and again while deadlines slip through the cracks as we get buried under a blizzard of paperwork. As you encounter each new piece of paper, physical paper or emails, if it can be responded to quickly, in a minute or less, respond then and there. If it will require a longer amount of time, schedule it for the time when you will get to it and then put it away.

Common sense ideas. That’s what horse sense is, yes? Enjoy the race.

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THE BLOCKS TO EMPLOYEES’ PRODUCTIVITY

THE BLOCKS TO EMPLOYEES’ PRODUCTIVITY
By: Dr. Donald E. Wetmore

Many factors, separately and in combination with others, will build walls to block employees’ productivity. Most people intuitively and instinctively want to be productive. It makes sense. They will get more from life and so will their employer. My experience, after eighteen years of speaking about Personal Productivity, has shown me five major blocks to employees’ productivity.

1. Improper selection. When labor markets are tight companies may be tempted to hire anyone with a warm body and a pulse to fill a slot rather than pay an adequate amount of money to recruit the right individual. No matter how tight a labor market is, there are always qualified people available if the compensation is fair. If you are baking a cake and you use the wrong ingredients, no matter what the reason, you will not produce the cake you desire.

2. Inadequate training. One out of three employees changes jobs annually. Companies that recruit poorly tend to train poorly as well. Training is not a one shot enterprise, but an on-going investment to reinforce and advance skills and attitudes. Employers often get caught up in a vicious cycle. They recruit poorly, then fail to allocate sufficient training resources. (“Why spend the money when they won’t be around for very long?”) Employees’ performance suffers, their satisfaction level is low, and they leave giving the employer the opportunity to start the cycle again. Employers ought to treat employees as an investment rather than an expense.

3. Overworked. Reasonable people will accomplish a reasonable amount in a reasonable time period. But, you cannot put ten quarts of water into a five-quart container. There is nothing wrong with shifting work from former employees to those who remain. Our capacity to produce will sometimes be enhanced as we take on more responsibilities. But there is a limit. Being truly overworked helps people to a lot of things poorly. It may be more productive to ask them to accomplish fewer things productively.

4. Poor alignment with personal and company goals. The employer has a life and a destination. And, employees have a life and a destination. If employees cannot align their job with the employer and with where they are going in their life, they will eventually seek a greener pasture. Do your employees see their position as a vehicle to get them to where they want to go in life financially, professionally, and socially or is their job an expedient trade of their time for a paycheck?

5. Burn out. Most people leave their jobs voluntarily and the major reason is “burn out.” “Fed up! Can’t take it anymore!” Unfortunately, burn out is not an overnight event but a gradual process, sometimes lasting months and years, during which time, productivity and commitment diminish. Burn out is caused in different ways but has a lot to do with items 1-4 above. Many employers fail to look for signs of burn out and if they are not cognizant of the problem there will be no opportunity to prevent, respond, or rectify.

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GETTING OUT OF BALANCE

GETTING OUT OF BALANCE
By: Dr. Donald E. Wetmore

The underlying core of my more than 2,000 Time Management presentations during the last twenty years has been the concept of “balance”. Success in managing our time has less to do with the tools available to us, such as “to do lists” and techniques for delegation, as it has to do with achieving daily balance in our lives. If we are not in balance to begin with, we are likely to sabotage our success. Successful Time Management then has a lot to do with what we are not doing.

Here’s my list of the seven best ways to “Getting Out of Balance”.

1. Ignore your Health. Don’t get the quantity and quality of sleep you require. Don’t take time for exercise. Eat the wrong stuff. (90% of those who join Health and Fitness Clubs today will stop going within the next 90 days.) Your resistance level will be reduced and you will be susceptible to all the latest sniffles and flues going around to insure that you take advantage of all the sick days you are allowed. 75% of all adult deaths are preventable. We are literally driving ourselves to early grave in the “hurry-up, stressful” life of ours.

It’s interesting when someone gets a new car, they bring it in for the scheduled maintenance, put the right grade of fuel in the tank, and keep it shiny and clean. Our pets visit the veterinarian on a scheduled basis. In a recent study, 34% of the men surveyed said they would not go to doctor even if they were experiencing chest pains.

2. Postpone Family time. They will always be there for you anyway when you get the time for them. A student once asked me, “what is the best way to take my four year old on vacation?” I replied, “You take her when she’s four years old.” Fifty percent of marriages wind up in divorce court. Imagine, getting married at age twenty-five and twenty years later, at age forty-five, you give up 50% of everything you have worked for in your adult life in a property settlement in divorce court. It’s like the squirrel, gathering the nuts, hoarding away while someone is drilling a hole in the side of the tree to let all the nuts escape. The squirrel is too busy to hear the impending threat. The average working person spends less than two minutes per day in meaningful communication with their spouse or “significant other” and less than thirty seconds per day in meaningful communication with their children.

3. Don’t plan your Financial life. Be assured that your employer, and if not, then the government, and if not, then maybe a kindly relative will take care of your needs. Most people arrive at the end of life financially deficient or dependant upon some type of assistance from the government or relatives. Most people do not spend a little of their time, on a regular basis, to create financial freedom and live their lives they way they “want to”, but rather do what do because they “have to”. Eighty percent do not want to go to work on Monday morning. Ninety-seven percent say that if they did achieve financial freedom, they would not continue with their current employer or in their current line of work.

4. Stay away from Intellectual development. You have the degree. You read books at one time. Five percent of the population purchases ninety-five percent of all the books. The other ninety-five purchase the other five percent of the books. They don’t have time to read them. They give them away as gifts. You barely have enough time to keep your head above water, what with work and other interests. Coast with the knowledge you have. It’s draining away from you daily but hopefully you filled the reservoir enough early on that it will carry you through your life.

5. Let your Social contacts decide your future. Follow the advice of your friends about what you should be doing in your life even if they are not in a place where you would want to be. Be ever conscious of “What would my friends say/think if I did…?”. Always seek out and act only with the approval of your peers. Take comfort in the knowledge that when there is a void in leadership your life on how you should be spending your time, someone else will fill that void and tell you what to do.

6. Let your Professional life just happen. Do not establish a lifetime plan of where you want to go. Take whatever opportunity and advancement life gives you and be satisfied. Don’t rock the boat. Seek the familiar and avoid the strange. Play it safe. Make it comfortable. If you chose a career path when you were eighteen or twenty years old, and now at age forty you are unhappy, don’t consider a change. Hold on to that decision you made twenty years ago. It will be like going to a twenty year old for career counseling.

7. Avoid spending time in your Spiritual area. Not only in a formal religious venue, but also in our relationships to others, our community, our environment, and the universe. Leave those questions to others to ponder. “When man forgets his Creator, his own creations will turned upon him.”